Most Wishlisted
Join the waitlist

Coming soon

Get your game wishlisted.

Good games get missed every week. Usually not because they’re bad, but because nobody saw them early enough. Most Wishlisted shows you what to do and when, and gives you the tools to do it.

Join the list: the first 200 studios get into the beta first.

Already testing with us? Sign in with your access code.

The journey, wishlist timeline and phone posting, from a demo game in the beta.

One job. Done properly.

Getting your game seen and wishlisted.

  • A page built to turn visitors into wishlists.
  • Plan your posts and see what is coming up.
  • Collect signups on your site and write to them. The list is yours to keep.
  • See your posts and emails next to your wishlists.
  • Levels and steps that tell you what to do next, and why.
  • Set up and track paid ads, for when you are ready.

Your launch, level by level

Marketing a game works like designing one: do the tasks, read the feedback, then go again. So the path is eight levels, from your first accounts to life after launch, with a score (your wishlists) and side quests you can try. Each level is a short list, so you always know what to do next.

  1. Start hereBuild your online presenceExist where people look4 steps
  2. Own your audienceA website and an email list6 steps
  3. Build your Steam pageA page that sells your game5 steps
  4. Send people to itPost, and point everyone home5 steps
  5. Outreach: creators and pressBe known before you ask7 steps
  6. The countdownWork back from launch day14 steps
  7. Launch dayPlan the day before it arrives7 steps
  8. After launchKeep going, and say what's next7 steps

Optional side quests branch off the path when they suit your game:

  • Kickstarter
  • Make a demo
  • Steam Next Fest
  • Early Access
  • Find a publisher
  • Paid advertising
  • The months beforeFest weekSix months outIllustrative

    Start before the fest

    Steam Next Fest rewards the wishlists you bring into it. The months before matter more than the week itself.

  • Rented
    Followers and views
    Yours
    Your website
    Your email list
    Launch day runs on your list

    Own your audience

    Followers come and go with the algorithm. Your own website and email list are yours, and they're what a launch runs on.

  • Post like a player

    For most indie games, organic short video beats paid ads. Show what makes your game fun to watch, and keep showing it.

What Most Wishlisted does

Plan your launch, write your posts and see how they line up with your Steam wishlists, in one place. This is what it does with the accounts you connect.

  • Post to

    • YouTube
    • Instagram
    • TikTok
    • Bluesky
    • Discord

    Read numbers only

    • Threads
    • Facebook Pages

    Connect your own accounts

    Link the accounts you post from. On YouTube, that means uploading a Short you have approved and reading the numbers on your own videos.

  • You approve every post

    A person on your team approves each post before it goes out, and our server checks that every time. Change a word and it needs approving again.

  • See how posts line up with wishlists

    With your permission, we read the view, like and comment counts on your own posts and show them on your Steam numbers timeline, next to your wishlists. Each set of numbers says which platform it came from.

  • Your data stays yours

    Only your studio sees your numbers. We keep counts, not comments or who liked a post. Disconnect an account and we delete its sign-in and the numbers we read through it.

Each platform decides who can connect, so some connections switch on only once it has approved our app.

Read the privacy noticeHow to delete your data